IMUGI EPISODE + NEW BALANCE PROJECT
Last year we kicked off our first successful project helping New Balance dive further into the depths of New Zealand music. Project X-90 REWIND featured local artists Melodownz, Bailey Wiley and Jess B collaborating on a throwback track to the 90s pushing the X-90 shoe launch. We threw a hell of a party with all 3 artists playing live at Flying Fish along with KFC buckets, DJ-Sirvere and not to mention a lowrider on hydraulics! We received great feedback and support from the public, client and music community and we saw the huge possibilities and opportunity to intertwine local music into a bigger project to further help NZ musicians in 2019.
Fast forward to current day, and we have officially kicked off the very exciting year-long project: New Balance Music in late January 2019, with the first episode featuring a young duo – IMUGI.
(left: Yery Cho, right: Carl Ruwhiu)
The filming took place over a number of days; with interviews at Carl’s flat in Grey Lynn and roaming footage of dance studios, park chilling and skating. The second main day was a special set up in our own studio space here in Grafton at Swish Studios, where we captured all the heavily stylistic elements of the video. For those of you that have been to our garage studio next door, you’ll be surprised to see the outcome after we made a few tweaks to the setup (LIT level 100 assured).
(New Balance 997H)
This is only the first out of a total of four documentaries that we will be working on side by side with New Balance NZ this year, so please keep an eye out for more exciting content to come and let us know if you’ve got any must-hear New Zealand acts.
Take a look on the website: https://www.newbalance.co.nz/music/ for more info about this project.
Read the full article on Spinoff:
Also, if you know any local musicians needing a leg-up, send them over to the website to apply for the music grant. Find out more here >>> New Balance Music Grant.